Big Commerce – Adding rel attributes to pagination

I was working on a BigCommerce site that needed rel attributes added to its pagination links. I’ve worked with BigCommerce sites in the past and I was curious if their backend had changed since then.

The rel=”next” and rel=”prev” link attributes are used to tell Google that each page in the series are unique – this eliminates duplicate content. This is similar to the rel=”canonical” attribute.

I dove right in – everything looked pretty much the same which was good, I needed that extra time to get familiarized again with where their template files were. I’m a big fan of BigCommerce – their backend is super slick. They’re working hard over there at BigCommerce.

When you’re in the backend, BigCommerce is loaded with modules and for the general administrator of the site – it does a pretty good job of providing call to action links to navigate around with ease.

If I had one feature request though – it would be to add call to action link to their template files and a huge title somewhere indicating which theme is installed. If you’re curious where they are, here is the navigation flow:

To access theme files

Store Front > My Themes > Edit HTML / CSS

To access snippets

Store Front > Snippets (expand with +)

Ok, moving on the adding the attributes. I was able to find the pagination file, it seemed to be a pretty standard file based on my research around forums unless you have a very specific theme file.

The Pagination File

Panels/Pagination.html


<div class="js-pagination {{ paginationClass }}">
    {{#paginate pagination type="previous"}}
        {{^if disabled}}<a href="#" class="nav-prev icon-angle-left js-paginate" data-page="{{n}}" rel="prev"></a>{{/if}}
    {{/paginate}}
    <ul class="js-paging-list {{ pagingListClass }}">
        {{#paginate pagination type="middle" limit="7"}}
        {{#if active}}
        <li class="ActivePage">{{n}}</li>
        {{else}}
        <li><a href="#" class="js-paginate" data-page="{{n}}">{{n}}</a></li>
        {{/if}}
        {{/paginate}}
    </ul>
    {{#paginate pagination type="next"}}
        {{^if disabled}}<a href="#" class="nav-next icon-angle-right js-paginate" data-page="{{n}}" rel="next"></a>{{/if}}
    {{/paginate}}
</div>​

Here you pretty much have all you need to implement those rel=”next” and rel=”prev” links. Keep in mind your pagination file may look slightly different based on your theme but you get the general idea. I went ahead and added them above. Pretty sweet.

Written by Alex Mercer

Alex Mercer is a writer and contributor at Project Immerse, covering web design, WordPress, web development, SEO, digital strategy, emerging technology, and the evolving world of the web. His work focuses on practical ideas, useful tools, and approachable guidance that help creators, developers, and business owners build better digital experiences.

Alex writes with a hands-on, curiosity-driven approach, exploring both established web practices and new technologies shaping how websites are designed, built, and discovered.