Googles’ rolled out with a new tool – Mobile-Friendly Test. At first I was a little skeptical about it like I am with any new thing – I question things before I start trusting it. It’s not that I’m resistant to change, that would be a bad thing – change is good. Change is growth.
In my consulting work, I noticed there has been a high demand for using this tool – mainly marketing agencies looking to further audit and optimize their client websites. A visual audit just isn’t good enough, meaning the obvious isn’t so obvious anymore just by visually testing a site on a mobile device. There’s a difference between how we see it and how Google sees it and let’s face it – Google owns everything. Sometimes I feel like Google is the AI (that’s going to take over the world) everyones been talking about.