If you’re an SEO marketeer or a developer – you will see this a lot.
From Google Page Insights, Pingdom, SEM Rush, GTMetrix and other page speed tools – “Leverage Browser Caching” is bound to come up. If you’re ignoring this, then you’re business, your client, or site is at a major loss. Page speed is a huge variable when a customer first engages with your site – chances are high rate of drop offs will occur if you don’t leverage browser caching.
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